Competitiveness of the real estate market requires guidance and specialized planning for enterprises
Knowing where to invest safely, the right time to build and for whom to format a certain product is a growing need in the real estate sector, which seeks specialized planning, a solid form of development. Given the urgency that companies in the industry have to be more competitive and the importance of creating new markets that guarantee the survival of this segment, the search for specialists in Real Estate Consulting (Real Estate Consulting) becomes a constant reality. With the uncertainties generated by the country’s economy and the search for new lines of credit that favor the reduction of the housing deficit, the figure of the real estate consultant has become indispensable for the development of projects and market studies and the economic viability of the developments.
“The real estate consultant is the professional who knows the market trends. Based on in-depth studies on projects, legislation, economics, planning, sales, administration and marketing, among others, it offers the best direction for the client, whether indicating the appropriate project for a particular type of terrain, or even articulating the points of the productive chain ”, explains real estate consultant João Carlos Sampaio.
Baiano from Salvador, João Carlos Sampaio, 43, dedicated 21 years of his life to civil construction, both as a builder and developer of residential buildings, shopping malls and shopping centers, and as a public works contractor., Betting on the importance of Real Estate Consulting , the businessman set up Consultório Imobiliário, a company specializing in personalized service to businessmen and investors in the sector who wish to safely apply to small, medium and large real estate businesses in different areas such as subdivisions, residential and commercial buildings, as well as hotels. The Consultancy also provides full assistance from the indication of the best architect for the preparation of the master-plan to the constructive planning.
Real estate consultancy is also useful in the public sphere, for city halls, for example, who wish to prepare their Urban Development Master Plan (PDDU) or undertake projects aimed at urban improvements with a direct impact on the quality of life of the population. “In addition to planning for private enterprise, real estate consultancy can help a lot in improving public facilities and housing in low-income neighborhoods, since this area of activity also aims at a better ordering of the occupation of urban space. In cities in the interior, the improvements are directly reflected in the increase in the supply of jobs and in the decrease in the exodus ”, adds the consultant.
Market analysis
Among the services provided by Consultório Imobiliário – an entity affiliated with Ademi-BA (Association of Real Estate Market Managers), Creci-Ba (Regional Council of Realtors) and Lares (Latin America Real Estate Society) -, are from identification potential investors for the venture, up to the development and technical monitoring of projects. The firm also analyzes market trends, including the indication of niches for a certain type of product, studies the economic and financial feasibility of a project and conducts equity and real estate appraisals through exclusive partners.
The real estate consultant’s work, however, also covers legal and environmental advice, through partnerships, respectively, with law firms and companies specialized in environmental impact studies. In construction, the work of the professional ranges from guidance for choosing the best land to the indication of the architecture firm that best suits the needs of the project, planning the execution of the work and preparing the physical-financial schedule, in addition to the execution of the budget. .
Consulting and brokerage
Although they are confused, real estate consultancy and brokerage are distinct areas that, however, complement and exchange. According to the engineer, professor at USP and consultant, Caio Sérgio Calfat Jacob, from the São Paulo company Caio Calfat Real Estate Consulting, while the broker is responsible for capturing the client, presenting the product and closing the purchase and sale, the consultant is the professional who can act in the orientation in all areas of the real estate sector, including being able to use his Know how to provide service to the real estate agent. Acting with brokerage, the consultant acts as the market thermometer, showing trends in areas with pent-up demand and rapid recovery and those where there is a super offer and low sales speed.
Caio Calfat Real Estate, a company with fifteen years of experience in the São Paulo market, is a partner of Consultório
